Using Social Media To Market Your Property.

17th May 2021

Using Social Media To Market Your Property. Trying to sell your property can be a stressful time. From choosing the right estate agent to accepting an offer, and of course, moving day. In fact, many people rate the process of selling as one of the most stressful experiences in their lives.

As an independent estate agent, I use social media heavily and it got me thinking about all the ways I use social media to help my clients with their move.
Many people use social media in their day to day lives. Whether it’s to catch up with friends, follow the latest trends, watch viral videos, or see what celebrities are up to, using social media is a popular pastime for people of all ages. So, it seems like a logical step to use it to help you when selling your property.

After all, it can have some positive benefits!

Here Are The Top Four Social Media Channels For Marketing A Property

Facebook is a great platform for selling properties, as it’s so visual, whilst still having lots of room for accompanying text.  Creating a page for your property is easy and free, so set up your page and add attractive details and images. Make sure your photos really sell your home and showcase the lifestyle it offers. Also include its location and local amenities, local pubs and beauty spots and anything else that may appeal to a buyer about where your home is. You could even created a Facebook Ad and target people living within a 5-10 mile radius and promote the property to them. 

Instagram is such a visually-rich platform that you need to make sure your property photos are in keeping with the best Instagram accounts, so they get noticed. Colourful, enhanced lifestyle-themed images work best on Instagram, together with relevant hashtags of any interesting features and your location. Eg #leastlondon #periodhome #hottub. One unique feature of Instagram is that links are not clickable on posts, so add your Rightmove link to your bio, and reference this in your posts.

LinkedIn is not an obvious platform on which to promote a property, but if your home has any commercial potential, it’s worth a try. A holiday let (or suitable to be a let), development potential, or any other feature that might make your home of interest to investors, are worth promoting on LinkedIn, especially if you have a sizeable number of followers.

TikTok – the short-form video platform – now has as many users as Instagram, in less than a quarter of the time. With its entertaining filters, easy editing features and fast-growing audience, TikTok is a perfect place to promote your beautiful property, in a short, fun video. Some property accounts to check out for inspiration are:
As you can see, harnessing the power of social media can have brilliant results when selling your property. 

What Checks To Carry Out Before Marketing Your property On Social Media


1.  Check out your estate agents

The first, and possibly the most important, thing to do when you decide to sell your property is to find an estate agent to market it with. The market is spoilt for choice when it comes to estate agents, so how can you make that decision?

Checking out social media is a good place to start.
How do the estate agents you’re considering use social media themselves?
Do they post regularly on there?
Is it good quality content?
Do they use it to help market the properties they have on their books?

Any good estate agent will have a decent presence on social media, so make sure to take a look before you make your final decision.

Feel free to contact me should you like to learn how I am effectively marketing my client's properties and acheiving fast results for them. 

2.  Ask about potential areas online

The clue is in the name - social media is all about being social. As a result, there are plenty of community groups out there, especially on platforms such as Facebook. If you’re using social media when selling your property, it makes sense to utilise these groups whenever you can (I know I do!)

These community hubs can be a real wealth of knowledge that can help you find an estate agent, ask the group for advice, and even help you to make a decision on where to move to next.

3.  Seek out the support of others

As already mentioned, selling your property is a hugely stressful experience. it often comes on top of everything else you have to do, such as go to work, look after the kids, and all the daily chores.

It can also be tricky as selling your property doesn’t happen often, so it’s unlikely that you’ll know family or friends going through it at the same time.
Instead, in times of stress, why not turn to social media to look for support?

You can utilise the power of social media to find others going through something similar, helping you to feel far less alone.

4.  Market your property to a potentially huge audience

Social media is also a handy platform to help you market your property. Even if you are using an estate agent to sell it, there’s no harm in getting the word out there on social media as well.
You could post about your property for sale in local community groups. These often have a large audience of local people, and you never know, somebody could be looking to buy exactly the sort of thing that you have for sale.

That said, if you are working with a good estate agent, they will be promoting your property on these Facebook groups and will also place ads to maximise your properties exposure. I have a budget in place just for this, marketing my client’s homes on social media. 

5.  Video tours are really taking off

Video tours of properties are becoming more and more common, especially due to the Covid-19 pandemic meaning that many estate agents are limiting in-person viewings.

So, if you want to get maximum exposure for your property online, posting the video tour to Facebook, Google and YouTube is a good idea! Your estate agent should have knowledge on how to do this or work closely with an expert in videography. I use a professional company for my property videos, meaning I get an instant “wow-factor” when people are viewing my property marketing videos.  

6.  Get online inspiration for your next property

Using social media when selling your property doesn’t have to be all about the property that you’re selling. You can also use it to get inspiration for your next move.

Platforms that have a very visual focus, especially Instagram and Pinterest, are perfect for collecting images of the sort of style you like.

So, when you do move, you can refer back to these images and curate a property that truly reflects your own unique tastes!