The Easter Egg Appeal 2022

4th April 2022

The Easter Egg Appeal 2022

I’m Donating Easter Eggs to Children in Need

And you can too!

Ambition Aspire Achieve (AAA) charity has launched its annual appeal to support vulnerable children at Easter, and I am proud to be part of this brilliant fundraiser.
The appeal was launched by actor, comedian and writer Ricky Grover, a patron of AAA, who said: “I’m proud to support AAA and help launch the Easter Appeal this year, at a time when it’s needed more than ever.

Appeal co-ordinator Paula Blake said the aim is to support at least 2,000 children with the donation of an Easter egg.
If you like, you can donate eggs for this great cause too.

Visit the AAA’s Amazon Easter Egg Appeal site at or the charity’s JustGiving campaign page

Why do we give eggs at Easter?

Easter is the most important date in the Christian calendar. Every year, Christians around the world remember Jesus’ crucifixion and celebrate his resurrection on Easter Sunday. And an important part of Easter celebrations today is giving (and eating!) chocolate eggs. Apparently,  in the UK, we buy about 80 million Easter eggs each year!

But how did eggs become such an important part of Easter celebrations? 

A lot of us may chomp on chocolate eggs at Easter, but originally eating eggs was not allowed by church leaders during the week leading up to Easter (known as Holy Week). So any eggs laid that week were saved and decorated to make them Holy Week eggs, which were then given to children as gifts.

Victorians adapted the tradition with satin-covered cardboard eggs filled with Easter gifts. This has now developed into the tradition that many people enjoy today. So, keeping to the tradition of giving children eggs as gifts, why shouldn’t every child receive an Easter Egg in 2022? 

About Ambition Aspire Achieve (AAA)

Ambition Aspire Achieve (AAA) was founded in June 2016 by Kevin Jenkins OBE, because of a longstanding desire to provide opportunities for children and young people in the London Borough of Newham and surrounding areas.

Since its inception, AAA has delivered a range of services based at the Terence Brown Arc in the Park, an inclusive resource, delivery and neighbourhood play hub for children and young people living in Canning Town. Building on the success of services delivered at Arc in the Park, AAA's second neighbourhood hub, the Glyn Hopkin Abbey Hub was opened in Stratford in the summer of 2018.

AAA now delivers a wide range of projects and services from both hubs and across local communities in Newham. Their work particularly focuses on and supports children and young people most in need, including those with disabilities or additional needs. Their current work includes after school clubs, holiday play and youth activities, youth clubs, disability-specific activities, detached youth projects, information advice and support for vulnerable young people, mentoring and personal development programmes, doorstep inclusive sports clubs and outward-bound activities and experiences.

To find out more about the AAA, you can visit their website here.